Why am I switching everything to WiX for in-house website building? Short answer: it’s a genuine pleasure to use.
Generally speaking, when you’re a regular person like me (a creative person/business owner/marketing professional/parent) not a programmer or web developer, working on – and creating websites from scratch – for the past 15 years has not been an enjoyable part of what I do.
Historically, websites have been a pain -- they can take a long time to make, can be rather complicated to maintain, and you often end up with a website you’re only lukewarm about, that is just okay. (And yes, in case you’re wondering, the biggest ones I worked on and am calling out right now were Wordpress sites.)
'Lukewarm websites' are where the story ends for most people. Often inefficient, not-quite-what-they-want, and yes, a certain amount of tech knowledge is needed to maintain them. Many people do not love their web presence, and their web presence does not love them back. Websites that are just okay end up costing money and sitting there, rather than paying for themselves and making you money. They get outdated quickly and for some people, updating their site is such a pain that they would rather just leave it out-of-date!
This happens for a very simple reason: because they did not do any of the necessary branding development for their business, nor did they build a hard-working website that would serve all their marketing needs for their long-term goals. They picked a cute template somewhere, slapped a logo on it, and called it a day. Some highly-motivated folks might have done some customizing of the looks of it, but, just as many do not.
I know this because I did the same thing numerous times. And I have seen it in my clients’ cases many times over the years.
When a website doesn’t look, sound, or feel like you, it’s devoid of your personality. It doesn’t do a good job representing you 24/7 to the world, what makes you stand out, or what you do best. It is not your full-time sales rep, full-time hype machine, full-time receptionist, full-time assistant – and many more things that it could be – because most people, quite fairly, don’t know what they don’t know.
In this post, I’ll share 5 reasons why I’m switching my own sites over to WiX, and taking my marketing clients with me!
A Quick Backstory:
During my marketing career, I’ve built and maintained many websites over the years, both for the companies I’ve worked for and for my own projects. I’ve worked on various platforms ranging from rudimentary drag-and-drop to the more powerful and complex. I’ve had my creativity suffocated because the things I was envisioning just weren’t possible... yet.
Despite being very comfortable in an online environment and having put in my 10 thousand hours, I can sum up all those years of websites in two sentiments:
Managing websites = frustration. Once they were built, they were needlessly complicated on the tech side (and often infuriating);
Creativity = capped. My vision always seemed to fall outside of what the technology could do, or at least, what I could do with it knowing very basic HTML code.
Then I Found WiX
WiX is an all-in-one website builder tool that I’ve taught myself to use quickly and efficiently over hundreds of hours. By 'all-in-one', I mean that it combines the platform to build the site itself, the design interface, and the added business functions one might need their website to do for them.
The fact that they also sell domain names and offer web hosting just makes my life easier, so all the “website stuff” is centralized and way easier to manage. (Nothing like what it was 10 years ago!)
You can take a template as a skeleton and completely overhaul it to suit your needs by changing colors, fonts, adding or taking away creative elements.
It’s not a complicated system to use, once you get the hang of it (but it does have a learning curve), and here’s the exciting part: I’ve finally found a tool that can keep up with my vision. This alone is a game-changer.
I’m not being paid to say this -- just the simple truth based on my experience.
So WiX is now my preferred tool of choice. I deem WiX to be in a league of its own not only for building new sites, but also for the ease of updating them, and in adding advanced functionality from the app store.
Why I’m Done With Wordpress
With Wordpress, adding 3rd party plugins was hit-or-miss (these are the tools you typically add to have more interactive functions on an otherwise static website). They are made by independent programmers and may or may not work well for your particular site, or your particular business needs.
For me, they often looked all wrong, and only partially did what I needed them to do. The sites needed constant app updates and security updates. Managing them was a very fussy, time-consuming process overall.
I also experienced site crashes because the plugins stopped working, or one day suddenly became incompatible with each other. I have had my Wordpress sites hacked, despite paying extra for all kinds of security features. A site of mine was a victim of what’s called a “PHP injection” (where all the links on my pages were hijacked to steal traffic and send my visitors to random foreign websites that sold shoes, guns or porn). That was the final straw for me.
So far with WiX, these kinds of headaches are 100% a thing of the past. I say this with a huge sigh of relief. This is not the kind of crap I need in my life!!
Here Are The Top 5 Reasons I’m Switching To WiX:
They’ve got a huge range of really good-looking templates that cater to different businesses (not just creatives). For me specifically, I can do blogging on WiX, which is a baseline need.
We can make a gorgeous site without needing any code or advanced technical skills, with user-friendly drag-and-drop editing. Customizing all the visual elements took some finagling at first, but is totally learnable, and is what I teach all my clients to do themselves.
There are tons of free apps available (called WiX Business Solutions) to bring added functionality to your site, and 80+ of them are made by WiX themselves so you’re not running into the same issues noted above with Wordpress.
You can make an online store and sell physical and/or digital merchandise, accept payments, add a booking feature that marries with your calendar, etc. It doesn't matter what template you choose, you can add a store, or appointment bookings, or whatever to any template. These are all things I needed and could not do before -- the options are vast and exciting.
When I’m not able to do my own professional photography, there are a ton of beautiful royalty-free photos to choose from in the WiX Media Library, as well as access to specially-discounted Shutterstock images, and yet another Unsplash library of images. This solves 100% of my visual needs.
So there you have it.
When people started hearing about my being able to "do websites" (independent from my day job), word started to spread. After repeating the process several times with the aspiring women entrepreneurs in my circle, I created systems and ways to streamline the entire journey of doing the necessary work BEFORE creating a website: the brand development and business vision (who/why/what is this thing and where is it going?) and the marketing plan (how are we going to get there?).
The website, then, is the final piece -- the vehicle we build that enables you to carry out these plans.
If this sounds like something you need some help with, then check out the ways we can work together above!
Here's my very first Instagram carousel I made way back when!