A blog is a dedicated section of your website where you regularly publish written content — usually in the form of articles, reflections, or resources — to share your knowledge, experiences, or perspective. It’s like your brand’s journal or magazine, offering ongoing value to your audience in your unique voice.

A Bit of Context About Blogs:

A blog is short for a “web-log”, which is what they called it back when people started to use this new format as an online diary to share their thoughts with friends, family and strangers. In 1999, there were 23 blogs. By 2023, there were 600 million.

Over time, blogs gained immense popularity because they created a platform for regular individuals to publish their own views and opinions, from the entertaining to the educational to everything in between, which in a sense democratized publishing and gave regular folks a voice.

Some bloggers, once they successfully build a large enough readership, even manage to monetize their blogs with advertisements, affiliate links and sponsor deals.  This is because very large audiences represent a lot of potential value.

Companies jumped on the blogging bandwagon when they realized they could share their news using this newfound mechanism to publish articles about themselves -- for free! -- as opposed to the harder-to-get write-ups in traditional media like newspapers or magazines. They could now use blogs to offer an insider perspective to their customers, answer common questions, share detailed information, etc. Blogs enabled companies to ‘control the narrative’ about themselves and greatly improve their SEO (Search Engine Optimization - a fancy way to say they are more findable).

Why Add a Blog to Your Website Instead of Regular Pages?

What makes blogs different from regular static pages on your website is their infrastructure: once published, each blog entry becomes its own stand-alone subpage (called posts). They are typically displayed in reverse chronological order, meaning that the most recent post appears first and older posts get pushed out of the way.

However, the cool part about this is that we can creatively use this infrastructure for various purposes. We can:

• Interlink (cross-reference) posts to each other, essentially creating a small ecosystem of valuable content that exists apart from the static pages of your website

• Present the posts in different ways (sorted popularity, date, topic, etc)

• Share posts outwardly on social media: an important way to get visitors to come to your site

• Integrate related products and services into posts

• Monetize our content with subscriptions