A one-pager website is a single-page site where all your content lives on one long scrollable page — no clicking through to multiple sections or extra links. Everything from your intro and services to testimonials and contact details is laid out in a simple, flowing design.

It seems like the simplest form of a website but they're actually quite challenging to pull off well.

One-pagers are perfect for minimal, highly-focused brands — especially when you’re just starting out or have one main offer. They make it easy for visitors to get the full picture at a glance, without getting lost or overwhelmed. Clean, clear, and to the point. 

The one-pager website is a more modern take on website design that really has the scrolling mobile user in mind.  It typically doesn’t have very much written content, and can accomplish all the basics (for example intro, about, services, testimonials, contact) all housed on one long page, so that the visitor can scroll up or down without the need to navigate between different pages.