A logo is the most recognizable visual mark of your brand — a quick, at-a-glance symbol that tells people who you are. It might be a wordmark (such as just your name in a unique style), a symbol or icon, or a combination of both. 

Think McDonalds' golden arches, Starbucks' green mermaid, and Coca-Cola's red twirly font.  I bet you could picture them instantly (that's what good logo design and billions of dollars spent reinforcing it gets you, ha!)

A good logo is clear, versatile, memorable, and consistent whether it’s on your website, business card, or social media profile.

More than just decoration, your logo sets the tone. It should reflect your brand’s personality, values, and energy. A playful brand might use rounded fonts and bright colors; while a premium one might lean toward elegant typography and minimal design. Your logo is often the first impression — and when done well, it sticks.