A blog post is an article or written piece published on your website that shares insights, stories, tips, or updates with your audience. It’s a way to connect, educate, and build trust while giving value through your expertise or unique perspective. Posts can be long or short, personal or practical, a list or a guide — there’s no one-size-fits-all approach.

Beyond just content, blog posts support your brand’s visibility. They help improve search engine rankings, give people a reason to come back to your site, and offer shareable content for social media or newsletters. A consistent blog builds your voice, your credibility, and your relationship with your audience — one post at a time.

As a stand-along page, a blog has its own URL link, like a stand-alone webpage that can be shared outward. However a blog functions differently than the rest of your website, so please see the Blog section for more on this!